Awareness Raising - A View from the Trenches
It's almost the month of lurve... The month most closely associated with hearts... And that means it's time to think about awareness raising... But what about? Is it - we exist... some of us die as children... some of us have life limiting conditions... some of us defy the odds and run, cycle etc more than we were ever allowed in our childhoods - or it all of them. In marketing terms its a complicated sell, what is the USP of being affected by a congenital heart defect? I honestly don't know - 20+ years in the awareness raising game and I'm not sure if anything makes us a unique group of individuals. We can be defined by having or knowing someone with a congenital heart defect but that in itself is not a selling point. We're not all cute... We're not all blue... We don't all need help to do things... So I'm still struggling with the USP... What I do know, is that awareness raising is about going out into the wider world, telling people who do no...